|This course builds non-mathematical models of success in the world of entrepreneurial business through intensive analyses of both classic and current cases. Students are required to analyze assigned cases carefully, develop and discuss new cases, and present a well-developed new business proposal to the class.
Emphasis is placed on producing a framework to analyze business opportunities of all sizes. The centerpiece is a set of models abstracted from the cases prepared during the course. These models allow the class to categorize ideas quickly, discuss benefits, note problems, and ideally, predict performance.
The class is not a series of "nuts and bolts" lectures about running small businesses, nor is it a guest lecture series. Students must be willing to become involved with the material and approach the topic with analytic rigor. From that, an organized way of thinking should evolve.