|This course provides an overall understanding of entrepreneurship in the technology space and focuses on several concepts that are critical to expedite the pathway to identify viable business opportunities, grow an enterprise, and find a niche worthy of new business creation. The value of the course will be to present students with essential elements of disruptive innovation and entrepreneurship, specifically in the technology space, that they likely have not dwelled on in other forums. By studying these issues from several perspectives – case studies, popular newspapers and magazines, behavioral economics, psychology, law, and finance – the students will be able to conceptualize a framework for evaluating risk and reward as entrepreneurial endeavors are conceived. Several areas will be probed on a technical level to establish essential to starting a technology company, including venture capital and fundraising, marketing and customer acquisition, technology user interface and infrastructure, and levers of viral growth. The discussion of failure and its value will be central to this class, as great entrepreneurs are often defined by how they react to, and deal with, failure. Particular focus will be paid to the concept of “intelligent fast failure,” a process in which failure is probed and often sought, in order to provide experience for reaction and reflection. Concepts that will be focused on include: Understanding Risk & Reward, Internet Business Models, Disruption, Structuring for Growth, Business Development, Technology Development, and Venture Capital.
There will be regular assignments throughout the course. In addition, there will be two major deliverables, a mid-term ‘experience’, and a final paper that will be discussed in the time allotted for an in-class final. The ‘experience’ will take place between lectures 3 and 4. This experience is designed to force each team to think creatively about risk/reward, to push you out of your comfort zone, and will take place entirely outside of the classroom. The final paper will be an in-depth analysis of a business scenario chosen by the professor that will touch on many of the concepts discussed in class. Students will be chosen at random to defend their papers in front of the class during the time allotted for the final.