- Recognize some of the opportunities possible with big data and predictive analytics.
- Understand some of the problems that companies face due to the growing volume of data
- Gain experience looking at analytics from a strategic perspective
- Understand how big data and analytics is impacting IT and operations
- Learn about the new IT infrastructure designed to support big data and analytics
- Learn about some of the basic tools available to manage data and build predictive models over it.
- Learn about the structure of a typical analytic project and some of the reasons that some succeed and some fail
- Understand the role of predictive analytics in marketing
- Understand the role of predictive analytics in increasing sales
- Understand the role of predictive analytics in optimizing operations and logistics
- Understand the role of predictive analytics reducing risk and protecting revenue