Course Professor Detail
37905 Marketing Literature Seminar -
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The goal of this seminar is to familiarize students with the marketing literature and develop the process of generating research ideas. Each class will involve student presentations of pre-assigned papers followed by a class discussion. The focus of the discussion will be on the topic and research question and not on the methodological approach.
Based on class participation and a final research proposal.
Description and/or course criteria last updated: 6/12
Meeting Day / Time
Seminar Room 3A