|Managers, executives, and entrepreneurs face a common problem: how to create a strategy that sets and achieves the firm's goals. This includes shaping the identity of the organization, choosing and defining the market for its products or services, and setting the scope of the firm's activities. This course will develop the tools needed to analyze industries, firm competencies, and competitive advantage in order to create a firm's strategy.
The second half of this course will focus on how a manager can design an organization to implement the chosen strategy. Topics include creating formal structures, shaping informal structures, and creating routines and capabilities. We will also focus on identifying when it is necessary to for a firm to change, and potential limitations to change.
A variety of formats are used to engage the course topics. The class is primarily case-based and it is heavily focused on class discussion.